Tuesday, May 28, 2013

"The Art of SEO: Mastering Search Engine Optimization" By Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin, 2nd Edition.


An amazing book for any SEO practitioner

For those who are unfamiliar with SEO, SEO or search engine optimization is a practice of affecting web traffic to a particular website through web searches. The purpose of this book is to educate the audience on search engine optimization and is ideal for SEO practitioners of all levels or anyone who is interested in SEO. Some of the topics that are covered in the book are search engine basics, keyword research, developing an SEO-friendly website, creating a link-worthy content and link marketing, and many more.

The author’s writing style is serious, direct, and informative. There is a lot of useful information concentrated into this book however there may be some chapters that may seem a bit dry to the audience. The only real problem that I had with the book was the pictures. Some of the pictures are so small or blurry that you can barely read anything.

My final thought on this book is that this is the best SEO book that I have read so far. I would highly recommend this book to anyone interested in SEO.

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